CHIP 101.9 unveils its new image

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FORT-COULONGE – The Pontiac Community Radio station (CHIP FM) unveiled its new logo, December 1. “Through consensus and collaboration with our listeners, we were able to create a logo reflecting the image of the Pontiac and our


FORT-COULONGE – The Pontiac Community Radio station (CHIP FM) unveiled its new logo, December 1. “Through consensus and collaboration with our listeners, we were able to create a logo reflecting the image of the Pontiac and our
current high-quality radio product,” explained Michel Bélanger, incumbent president of CHIP’s Board of Directors.
“We received over 15 excellent submissions, and our committee members selected the one that best represented the Pontiac as a whole,” said François Carrier, CHIP Director General. The submission of Mansfield resident Micheline May was chosen.
“The three heads represent the three communities that have
contributed to the development of the Pontiac: the First Nations, the Anglophone and the Francophone communities. The blue line represents the Ottawa River that runs along our region and the many Pontiac waterways,” explained Carrier. Jacob Fortin’s submission was awarded second place.
Through a financial partnership with Torres Media, CHIP changed their frequency from 101.7 to 101.9 FM, August 30. Additionally, the radio station has made several improvements in the past 4 years.
“CHIP has not only changed frequency, but its Monday to Friday programming has been 100% revamped, the increase in local news has exploded by about 550% between 2011 and 2016, local advertising sales have gone through an unprecedented period of growth, and partnerships (such as the broadcasting of the Montreal Canadians games) have been formed. All of this allowed us to adopt a more current image,” concluded Bélanger.               (AB)