Federal spending hurting newspapers

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In December 2014, the federal government announced it would spend millions on advertorials, Facebook, and other social media sites and specifically $1,250,000 on customized news stories in a deal with News Canada to “provide feature news production, distribution, monitoring and analysis services to inform and educate Canadians on public issues.”

In December 2014, the federal government announced it would spend millions on advertorials, Facebook, and other social media sites and specifically $1,250,000 on customized news stories in a deal with News Canada to “provide feature news production, distribution, monitoring and analysis services to inform and educate Canadians on public issues.”
News Canada provides copyright-free content for print, online and broadcast news outlets containing information sponsored by private companies. They will write news stories on behalf of the federal government for two years, with an option to extend the contract to a third year.
Given the decline in federal advertising spending in print over the last ten years,
the Quebec Community Newspapers Association feels it’s necessary to take a stance.
During a board meeting the Board of Directors unanimously passed the following motion:
As a Board, we will not use News Canada and strongly encourage all QCNA member papers to boycott News Canada content in reaction to their contract with federal marketing decisions to avoid weekly newspapers as a communication tool for informing the Canadian public.
                                                  QCNA