Happy Dance helps promote the Pontiac

0
51

Allyson Beauregard



Allyson Beauregard

FORT-COULONGE – After over a month of travelling around the Pontiac to capture local businesses demonstrating their best dance moves, in time to Pharell William’s ‘Happy’ song, the Pontiac Tourism Association (ATP) launched the Pontiac’s official Happy Dance video and their new website, November 5, at the Pontiac Conference Center. Over 50 people attended the event to get a sneak peak of the video and website.
The new website showcases the MRC Pontiac’s attractions, tourism businesses, and organizations and has a ‘responsive’ option allowing it to       display information according to the type of device used (computer, smartphone, tablet). The financial partners in the project were the CDE Pontiac, the Community Futures Development Corporation (CFDC),    and the Centre Local de Développement (CLD) Pontiac. To see the video, click on the ‘Blog’ link at www.tourismepontiac.com. 
The viral Happy Dance video showcases the warm and welcoming personalities of 33 of the Pontiac’s businesses and tourist locations; it’s the only video of its kind in the Outaouais and the seventh in Québec. This project was financed by CDE Pontiac in collaboration with the ATP, MRC and CFDC. After the launch, the video was posted on YouTube and the ATP’s website where it received over 3,500 views in less than 48 hours. 
Due to the overwhelmingly positive response to the video, the ATP has decided to build on the trend. “The video turned out amazingly well,”      said Jesssica Forgues, Treasurer of the Pontiac Tourism Association.  “We are so pleased with the feedback, we’ve decided to do a ‘Happy 2.0’ winter edition. This time we
will be asking Pontiac
residents and businesses to send in home videos of any type of winter activity in the Pontiac,” she said. The videos will be
compiled in the same manner as the first video along to the ‘Happy’ song.
“The next video will emphasize all the great winter activities in the area. We are hoping for
a wide assortment of happy dancers and would like to be able to unveil ‘Happy 2.0’ at the end
of March during our AGM. Anyone with
questions about how to submit a video can contact Emerson Velasco at
the CDE at 819-648-5689 ext 126,” concluded Forgues.