Launch of “When art is let loose in the fields”

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OUTAOUAIS – The Table agroalimentaire de l’Outaouais, along with its many partners, launched the art exhibition, “When art is let loose in the fields,” a travelling art exhibition in three movements on the theme of agriculture and agri-food, November 21.

OUTAOUAIS – The Table agroalimentaire de l’Outaouais, along with its many partners, launched the art exhibition, “When art is let loose in the fields,” a travelling art exhibition in three movements on the theme of agriculture and agri-food, November 21.
Launched in the spring of 2009, the regional campaign “Croquez l’Outaouais!” (Outaouais, bite into it!) continues to promote the region’s wide variety of agri-food products, the people who produce them and also, the locations where consumers can obtain these products.
One of the campaign’s objectives is to not only establish ties between producers and consumers, but also to bring the city closer to its surrounding rural area. With this in mind, the exhibition was created to help link the city with the country, city dwellers with agriculture, and farmers with consumers.
The exposition draws on the artistic talents of the region, in order to generate different visions of the Outaouais region’s agriculture and rural life. Through the eyes and interpretation of artists, attention was given to the region’s population, to the richness of the regional agriculture and its various productions, as well as to its history, its evolution and its future.
Inside the exhibition are: short videos presenting the testimonies of retired farmers translated into works created by young visual artists; arts and crafts inspired by the delicious products of companies in the area; and children’s drawings on the theme of food. Each movement of the exhibition evokes, in turn, the past, present and future of regional agribusiness    sectors.
The exhibition is a    collaboration between the agri-food sector, the arts, and culture. As part of this project, several stakeholders from the sectors have put their efforts together to launch an exhibition aimed at discovering the Outaouais population, the richness of regional food, as well as the talent of emerging artists and    artisans.
“This beautiful collaboration brings together worlds that do not         normally work together. We see how art, culture and food complement each other and how they are based on each other. This is a good example of the added value of regional cooperation. That is why we are pleased to support this project,” said Paulette Lalande, President of CRÉO.
The exhibition will visit each MRC in the Outaouais, and the City of Gatineau and will be in the Pontiac in May 2014. The first exhibition will take place at the Centre for Cultural Action Papineau from November 23 to December 15. To   follow the movement of the exhibition or for more information, visit www.croquezlart.com.                  
                             (AB)