Tourism Pontiac ends year with a surplus

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Allyson Beauregard

CAMPBELL’S BAY – L’Association Tourism Pontiac held their annual general meeting, March 19, where they announced a 2013 year-end surplus of $6,443. Afterwards, Cindy Lottes Photography held a workshop about taking good photos to improve business revenue.  

Allyson Beauregard

CAMPBELL’S BAY – L’Association Tourism Pontiac held their annual general meeting, March 19, where they announced a 2013 year-end surplus of $6,443. Afterwards, Cindy Lottes Photography held a workshop about taking good photos to improve business revenue.  
Martin Bertrand, ATP president, welcomed the crowd of about 70 people, noting the above-average attendance. “This year’s attendance is a clear      message there is a desire in the Pontiac to promote and develop tourism, which I will help as much as        possible to do,” said Emerson Velasco, ATP Tourism Marketing Officer.
Bertrand highlighted the achievements of the ATP in 2013. “Our biggest achievement was hiring a full-time tourism employee, Velasco. It’s been on the agenda for years and will give us the opportunity to remain in sync with        partners like Tourism Outaouais,” he explained.
Other achievements included the creation of the 2014 Travel Guide, participation in the Outdoor + Adventure Travel Show in Ottawa, and participating in the stakeholders meeting of the Vision 20/20 strategy, among others.
Velasco presented the ATP’s 2014 Action Plan which included plans to promote tourism in the region, design a communication plan, improve membership in the organization, create a Pontiac photo bank accessible to journalists and tourism operators, and to  build a new website for the Pontiac.
Velasco described the website’s importance; “I’m originally from Montreal, and when I heard of the job opening here in the Pontiac, I actually had to Google it, with very few results. People aren’t familiar with the area and we need a plan to promote it. A website would help,” he concluded.