Upper Pontiac municipalities unite “Come visit, come play, come live in Pontiac Ouest”

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Upper Pontiac musicians Lorna Agnesi, Mike Fox, Denise Fitzpatrick, Charlotte Sunstrum and Roger Lavoie perform various tunes at the Garrisson Petawawa Cultural and Diversity Festival.

Peter L. Smith

UPPER PONTIAC –


Upper Pontiac musicians Lorna Agnesi, Mike Fox, Denise Fitzpatrick, Charlotte Sunstrum and Roger Lavoie perform various tunes at the Garrisson Petawawa Cultural and Diversity Festival.

Peter L. Smith

UPPER PONTIAC –
As a follow-up to their participation in the Fondations Rues Principales Revitalization Program which began over two years ago, the municipalities of L’Isle-aux-Allumettes and Chichester recently joined forces with Sheenboro to from “Pontiac Ouest”, a strategy to promote all three municipalities as a whole. 
Although the trio first united last year to start discussing methods of attracting new residents and highlighting the many tourist attractions and services available in their municipalities, they began promoting the concept in earnest early this year.
The three municipalities attended Garrison Petawawa’s Cultural and Diversity Festival in February where they showcased Pontiac Ouest; Roger Lavoie, a L’Isle-aux-Allumettes councillor and musician, composed and performed a special song about the area during the event.
The three mayors, with help from councillors and staff involved in the Pontiac Ouest marketing strategy, have created a budget for promotion; they have also received support from Brittany Morin who works at the SADC Pontiac and holds a
marketing degree, as well as Emerson Velasco, MRC Pontiac’s Development Officer who also specializes in marketing.
In addition, each municipality purchased banners to be used at upcoming events, a Facebook page has been created for Pontiac Ouest and a website that will link all three municipalities is in the works.  A short video about attractions and
services in the municipalities will also be made.