Google workshop helps Pontiac businesses get noticed
William Dale
Local Journalism Initiative
Published online August 13, 2025, at www.pontiacjournal.com
CAMPBELL’S BAY – SADC Pontiac (Community Futures Development Corporation) and the Pontiac Chamber of Commerce co-hosted a hands-on Google My Business (GMB) workshop on August 7 at Brauwerk Hoffman in Campbell’s Bay, aimed at helping local entrepreneurs strengthen their online presence and attract more customers.
Presented by David Bird of Bird’s Eye Marketing, the session guided small business owners through claiming, optimizing, and managing their Google Business Profiles — a key tool for improving visibility in local search results.
“If someone searches for a place to eat or a service in the area, you want your business to show up with accurate information, photos, and reviews,” Bird said. “If your profile isn’t claimed or updated, you’re missing an opportunity for customers to choose you over the competition.”
Participants learned best practices for posting updates, responding to reviews, and ensuring their information is current and engaging. Bird stressed that GMB is more than a listing — it’s a showcase for what makes a business unique, from products and services to hours and location.
The workshop also covered strategies for improving local search rankings, including effective use of keywords, categories, and photos. Bird noted that while artificial intelligence tools are beginning to integrate into profile management, the foundation remains solid, consistent information.
“For many small businesses in Pontiac — restaurants, retail shops, tradespeople
— a strong Google Business Profile can be the difference between being found or being overlooked,” he said.
Attendees left with actionable steps to improve their profiles immediately and had the opportunity to ask Bird questions directly.
The event was part of SADC Pontiac and the Chamber’s ongoing efforts to provide practical training for local entrepreneurs, helping them adapt to a business landscape where digital presence is often as important as the storefront itself.
Photo – David Bird of Bird’s Eye Marketing leads a Google My Business workshop hosted by the SADC and the Pontiac Chamber of Commerce. (WD)
